 |
Do Your Part, by Living Smart.™ |
 |
|
What is Smart Living
Simply put, Smart Living is about making new, smart choices in how we live, work, and play in order to guarantee we leave a better, healthier world for the generations that follow. SmartLiving.com will showcase examples of people making small changes in their lives that, collectively, can help make big changes in the world.
The foundation of Smart Living, like sustainability, is the recognition of the interconnected environmental, social and economic dimensions of our modern world, together with an overarching interest in building a better future for the planet.
However, unlike some views advocated by the green and sustainability movements, Smart Living is a philosophy that is fully aligned with modern world realities. It believes in building on our technological and human advances and in utilizing the power of human creativity to make them sustainable. |
|
The Smart Living Niche
- Smart Living is a new lifestyle definition and attitude that is beyond green and beyond environmentalism. It recognizes that it's not necessary to return to pre-industrial lifestyles to save the world. It promotes keeping as many human advances as possible, but making them sustainable.
- SmartLiving.com and Smart Living TV will be aimed at educating the "light greens", not the extreme devotees. These are people that might not be ready to overhaul their lives, but who are willing to edit them. People who want to live with the comforts of today's society, but try to cut down their impact where they can.
- Smart Living recognizes the role business plays in the sustainability world and will actively encourage corporations and businesses to contribute content and share the advances they are making in building smarter, more sustainable organizations.
|
|
